"Sweden's Ulrika Olund walks the thin line between singer/songwriter and pop/country with her latest single, "Sick And Tired", due out on August 4, 2010. It's a decent single with real pop sensibility and country accoutrements about extricating oneself from an unhealthy relationship. Olund's voice is enjoyable, with a solid sound in her lower register that turns into a breathy sound as her voice ascends the scale. Olund backs up "Sick And Tired" with a re-recording of a fan favorite, "Crust Of The Icy River", a song explaining her defenses and distance to a would-be friend or lover.(...) With this combination it hopefully won't be long before Olund graces us with a full-length album.
Rating: 4 Stars (Out of 5)" - Wildy's World (NY, USA)
"By the coast of Vättern lies Hjo.
There is the talented Ulrika Ölund placed and she writes countrypop like she's never done anything else.he has written a genuine Tennesseesmash together with the Nashville son Jeff Ross, although the lyrics might be more about her latitudes.
Ulrika Ölund that's already an established name in the songwriter industry will continue take the stage with the world as an audience." -Groove (SV)
"Ulrika Ölund records bright, up-tempo countrypop on her debut EP with pretty impressive results. She has a good voice and her songs are memorable. Opener "Crust of the Icy River" brings a soft, yet distinct sound and a cool vocal. "Life is a Trial" is more reflective, and has a melancholy slant to it. Ölund's singing is wise and angelic. "Unforgettable" is cute and has a really insightful lyric, Ölund singing as wonderfully as ever. Ulrika Ölund has a nice sound and does good things on this promising EP. May she record an album just as good soon." -Anna Maria Stjärnell, LunaKafé
"A huge talent, a brilliant beautiful voice and thoughtful lyrics." - Tant Gröns KulturOas (SV)
"(..) it gets mighty emotional when Ölunds slow swaying melodies and calm cocktail of Nashville influenced country sound and modern pop is being played. Her shivering and beautiful voice echoes over her twanged chords. Really skilfully performed(...)" -David Olgarsson, Dagbladet (SV)
"I like the sound and most of all the soft thoughtful feeling which reminds me a bit of Lene Marlin (whom I really like) Lovely! " - Kim Milrell, (SV kimmilrell.se)
"brings to mind lovely memories of Canadian singer Jann Arden who also possesses such a highly pure singing voice." - Rootstime (BELGIUM)