SICK AND TIRED -SINGLE:
"Sweden's Ulrika Olund walks the thin line between singer/songwriter and pop/country with her latest single, "Sick And Tired", due out on August 4, 2010. It's a decent single with real pop sensibility and country accoutrements about extricating oneself from an unhealthy relationship. Olund's voice is enjoyable, with a solid sound in her lower register that turns into a breathy sound as her voice ascends the scale. Olund backs up "Sick And Tired" with a re-recording of a fan favorite, "Crust Of The Icy River", a song explaining her defenses and distance to a would-be friend or lover.(...) With this combination it hopefully won't be long before Olund graces us with a full-length album.
Rating: 4 Stars (Out of 5)" - Wildy's World (NY, USA)
"a memorable tune and a lovely vocal lead. She's made a prefect single, may she do something more soon" - Anna Maria Stjärnell, LunaKafé
MEMORYLANE:
"By the coast of Vättern lies Hjo.
There is the talented Ulrika Ölund placed and she writes countrypop like she's never done anything else.he has written a genuine Tennesseesmash together with the Nashville son Jeff Ross, although the lyrics might be more about her latitudes.
Ulrika Ölund that's already an established name in the songwriter industry will continue take the stage with the world as an audience." -Groove (SV)
"Ulrika Ölund records bright, up-tempo countrypop on her debut EP with pretty impressive results. She has a good voice and her songs are memorable. Opener "Crust of the Icy River" brings a soft, yet distinct sound and a cool vocal. "Life is a Trial" is more reflective, and has a melancholy slant to it. Ölund's singing is wise and angelic. "Unforgettable" is cute and has a really insightful lyric, Ölund singing as wonderfully as ever. Ulrika Ölund has a nice sound and does good things on this promising EP. May she record an album just as good soon." -Anna Maria Stjärnell, LunaKafé
"I like the sound and most of all the soft thoughtful feeling which reminds me a bit of Lene Marlin (whom I really like) Lovely! " - Kim Milrell, (SV kimmilrell.se)
"brings to mind lovely memories of Canadian singer Jann Arden who also possesses such a highly pure singing voice." - Rootstime (BELGIUM)
"If you google "Ulrika Ölund", you get an interview clip where the singer / songwriter expresses his love for the city of Nashville and the music style is mainly associated with this place that is country music. After one listened through the Memory Lane finds quickly that this love is also heard. Singer / songwriter sounding gitarrpop with a clear but slightly dimmed country touch is what EP consists of.
I will admit at once that pure country music is not something that normally appeals to me. Ulrika Ölund however, manage to somehow pick out the easily accessible in the form of music and mix it up with fresh elements. This allows me to not only accept but actually feel like I can appreciate the genre. Waiting is the absolute best of the songs. A lovely plink guitar melody to a moderately significant text makes the right cozy. And really it's probably the feeling that best describes what Ulrika Ölund about, cosiness. Music to curl up to, or with anyone else." - Elsa Säterberg, Musicstage
LIVE REVIEWS:
"A huge talent, a brilliant beautiful voice and thoughtful lyrics." - Tant Gröns KulturOas (SV)
"(..) it gets mighty emotional when Ölunds slow swaying melodies and calm cocktail of Nashville influenced country sound and modern pop is being played. Her shivering and beautiful voice echoes over her twanged chords. Really skilfully performed(...)" -David Olgarsson, Dagbladet (SV)